Jamie Oliver - 2565 Words

; Case 1 Jamie Oliver: cooking up a storm and changing peoples lives through food [pic] p. 24 Jamie Oliver is a phenomenon in the world of food. He enjoyed huge success with his debut television series The Naked Chef in 1999. For over 10 years, he has graced television screens as a favourite celebrity chef, and has become a presence on the high street – both as the face of Sainsbury’s, and by licensing the Jamie Oliver brand to numerous food and kitchenware producers. His commercial activities are anchored by his mission: to change the way people eat, both in the UK and, now, America. Jamie’s CV is impressive, extending beyond books and television to include events, cooking schools, kitchen and lifestyle products, restaurants and†¦show more content†¦The accompanying cookbooks are bestsellers not only in the UK, but across the world (See Table C1.1 for a complete list of books and television shows). Autumn 2010 saw his first foray into UK ‘daytime television’ with the launch of 30 Minute Meals, a daily television series at 5.30 p.m. in the UK, which aimed to show cooks of all levels how to cook a whole meal in half an hour. His 2010 book, Jamie’s 30 Minute Meals, became his first million-selling book in the UK as well as being the fastest-selling non-fiction book since records began. Jamie Oliver has become only the second author to pass  £100 million with book sales totalling  £100.4 million to date. J.K. Rowling is the only other author to have passed the  £100 million milestone. |Table C1.1 | |List of Jamie Oliver’s television shows and books | | | |[pic] |Show MoreRelatedJamie Oliver - Brand Report2849 Words   |  12 PagesBrand Extension - Jamie Oliver - ‘Jamie’s Lunchbox’ An Overview of ‘Jamie’s Lunchbox’: The Brand - Jamie Oliver is the top celebrity for both being likely to persuade consumers to buy a product, and for being the most trustworthy celebrity according to a poll undertaken by UTalkMarketing. â€Å"UK consumers are increasingly cynical when it comes to celebrity endorsement - they admire the straight talking approach of Jamie Oliver, who resonates much more with the everyday shopper than someRead MoreThe Skill Of Argumentation Jamie Oliver1035 Words   |  5 PagesMalik Majdalawi English 103 Professor Corey Leis The Skill of Argumentation Jamie Oliver, a chef and a good-food activist, gave a TED talk titled, â€Å"Teach every Child about Food†. In his speech he made very clear points and articulately presented an effective argument. Throughout his TED Talk, Oliver underlies the correlation between the rise in the population’s weight and misleading information from fast food companies along with poor education regarding food, both at home and inRead More Promoting Success of Sainsbury Essay4492 Words   |  18 Pagesa popular British icon which was Jamie Oliver, one of Britain’s talented chefs they were both able to come with ideas to promote Sainsbury’s the main idea that was generated was giving customers ideas to prepare fresh, safe, healthy, organic and tasty food that was also easy to prepare for the family. This idea is very good and was launched at the time when obesity was a problem and is still running till now, in the advertisements it shows Jamie Oliver preparing meals for the family andRead MoreCooking Is Like Painting Or Writing A Song2827 Words   |  12 Pagesâ€Å"Bakers, therefore, were public servants, so the police controlled all aspects of bread production.† Jamie Oliver is a phenomenon in the world of food. He is known best as one of the world’s favorite television personalities and one of Britain’s most famous exports. Chef Oliver has had huge success with television series The Naked Chef, Jamie’s Kitchen, Jamie’s Great Italian Escape, Jamie’s Chef, Jamie at Home, and many more. He was born on the 27th of May in 1975. He grew up in Essex, where his parentsRead MoreJamie Oliver Case Study Essay1277 Words   |  6 PagesWords: Sarah Genzer and Griselda Zhou 31 March 2011 In the last ten years, Jamie Oliver has become an international household name. In the UK, it is almost impossible not to see or hear Jamie Oliver in the news, television, online or in print. Today, the influential celebrity chef’s empire is worth nearly  £65 million. After extremely successful ventures in television, home cookware, books, and restaurants, Oliver recently has branched out and developed a new restaurant chain. Jamie’s ItalianRead MoreAnalysis Of Jamie Oliver s Website Essay1468 Words   |  6 Pages â€Æ' Corporate Branding Assignment Website Home Page The main reason for me to pick Jamie Oliver’s website is the clean design and arrangement of content. Except of the images, the page concentrates on very few colours. The main menu consists of white font and a myrtle green, while another, darker green presents one of the very few advertisements, which is Oliver’s Christmas Cookbook. Green as a colour is most often associated with nature and freshness, two attributes that are related to food inRead MoreJamie s Oliver Main Goal For Food1206 Words   |  5 PagesBack to the basics is Jamie’s Oliver main goal for food. So cooking can be filled with simplicity and inspiration fills the hearts of those who thought they would never be able to cook. His focus began with school lunch programs, but to also educate the students on healthier food options and teaching the cafeteria workers healthier preparation techniques. His outrage about school lunch programs began with Turkey Twizzlers, â€Å"Turkey Twizzlers are a spir al-shaped twirl of processed turkey meat. TheyRead MoreJamie Oliver s Main Goal For Food2712 Words   |  11 PagesBack to the basics is Jamie Oliver’s main goal for food. He dreams of cooking to be about simplicity and inspiration that fills the hearts of those who thought they would never be able to cook. His focus began with school lunch programs, but to also educate students on healthier food options and teaching the cafeteria workers healthier preparation techniques. His outrage about school lunch programs began with Turkey Twizzlers, â€Å"Turkey Twizzlers are a spiral-shaped twirl of processed turkey meat.Read MoreAn Analysis Of Jamie Oliver s Ted Talk859 Words   |  4 PagesJamie Oliver’s Ted Talk â€Å"Teaching every child about food,† captures his great passion and investment in fighting childhood obesity, improving children’s health, and lengthening their life expectancy. Obesity affects not just those that are obese, but family, friends, c ommunity, and country. The healthcare expense for obesity in the United States per year is two hundred and ten billion per year and growing, this expense is then passed down to Americans who have to pay more money in health insuranceRead MoreEssay about Teach Everychild About Food by Jamie Oliver1345 Words   |  6 PagesAccording to passionate chefs, America is at its â€Å"tipping point.† (Oliver, 2010, para 8) Over the past few decades food has took a drastic plunge towards unknown ingredients and chemicals. Most of society would agree that children are the future but surprising statistics make that hard to believe; they cannot become the future if they are being fed to death. Jamie Oliver and Ann Cooper are two of many chefs who are working hard to educate people about real food. Lectures given by each of them send

Essay about Human Genome Project We Are All One Race

Whether you’re at basketball game or in the mall, you can see that people vary in size, skin color, and appearances. But did you know that no matter how different we all are as humans; we are just a single race. The variations that we see in everyday life are just physical differences but genetically humans are the same and â€Å"race† is term that has been used to distinguish human because of those physical differences. You may be wondering how one person from Canada and one person from Africa the same race, but it has been proven through the HGP (Human Genome Project). This project was led by scientist from all walks of the earth in order to try to understand and map the genetic structure of humans. They found that the term â€Å"race† is a false†¦show more content†¦So in order to distinguish between groups they need a polymorphism that is located in all members of a group but missing in all members of another group. But humans have mixed too much for the differences to be present. Some polymorphisms have different frequencies and that is how they can roughly determine in which group a person belongs. They use a specific class of polymorphism that contains the Alus. Alus are pieces of DNA that are identical to one another. When an Alu infuses itself it will continue to stay there for generations, and it keeps getting transferred from one person to their offspring. So if they find two people with the Alu in the same location of each of their genome than it is certain that they have to be descendents from a common ancestor who also has the Alu in that same location in their DNA. There was an experiment held at the University of Utah, with a group of scientist, which used the 565 people and extracted 100 different Alus from each person. Their experiment concluded that they had 4 different groups of people. With this they discovered their country of origin and realized that to determine these they only needed about 60 Alus to have 9 0 percent accuracy. Some test concluded that some populations have experienced so much genetic influences that they cannot be placed into a specific group because of their genetic makeup. Human Genome Project The HGP was begun in 1990 this was possible through funding by differentShow MoreRelatedThe Human Genome Project?1023 Words   |  5 Pages The Human Genome Project Today we are learning the language in which God created life . . . humankind is on the verge of gaining immense new power to heal. Genome science will have a real impact on all our lives, and even more on the lives of our children. It will revolutionise the diagnosis, prevention, and treatment of most, if not all, human diseases. - Bill Clinton, June 2002. The Human Genome Project came into existence in the late 1980 s asRead MoreThe Human Genome Project : How They Impact Human Society916 Words   |  4 PagesThe Human Genome Project is possibly the most important project in the world. Several companies and governments are involved with this project. The project has many goals but the main general goal is: to construct a detailed genetic and physical map of the human Genome, to determine the complete nucleotide sequence of human DNA, to localize the estimated 50,000-100,000 genes within the human Genome, and to perform similar analyses on the Genomes of several other organisms used extensively in researchRead MoreEssay on The Human Genome Project1579 Words   |  7 Pages Does the Human Genome Project effect the moral standards of society? Can the information produced by it become a beneficial asset or a moral evil? For example, X chromosome markers can be used to identify ethnicity. A seemingly harmless collection of information fr om the Human Genome Project. But lets assume this information is used to explore ways to deny entry into countries, determine social class, or who gets preferential treatment. Whether or not this type of treatment is acceptable to a moralRead MoreGenetics Effect on Medicine in the 21st Century Essay1033 Words   |  5 Pagesin the human body and controls the production of different proteins. DNA can be thought of as the brain of every cell, it governs the operation of the bodys cells and so determines whether the individual has good health or is ill. It is for this reason that the study of DNA generates such excitement in medical research, and offers such hope for the future identification and treatment of disease. Many would argue that the mapping of the human genome is one of the Read MoreRace And The Human Genome Project788 Words   |  4 PagesRace, such a subjective matter that most classify solely on observable traits based on traditional race concepts. However race exists in humans through cultural and biological concepts. In other words, race is based on its scientific meaning, which is taken from its visual and genetic signs of human variety. â€Å"After all it is an idea with a measurable past, identifiable present, and uncertain future†. St. A SHORT HISTORY OF THE RACE CONCEPT Michael Yudell, PhD, MPH. Through observing the human genomeRead More Altering Human Genome Essay1424 Words   |  6 PagesAltering Human Genome â€Å"The gene pool could use a little chlorine.† -Bumper Sticker â€Å"Consider God’s handiwork; who can straighten what He hath made crooked?† -Ecclesiastes 7:13, from Gattaca â€Å"I not only think that we will tamper with Mother Nature. I think Mother wants us to.† -Willard Gaylin, from Gattaca With the scientific breakthroughs of the recent decades the humans have become more powerful than ever in their mastery of Nature. The genetic engineering that allows extractingRead MoreThe Controversy Of Eugenics And Genetic Engineering1632 Words   |  7 PagesThroughout history, mankind has sought to understand itself. We question why we exist and what our role in the universe is, even though we may never receive an answer. One of these problems that humanity has yet to fully understand is evolution, which is the process of a species undergoing changes that suit their environment through multiple generations. However, in the last 150 years, humanity has made great strides in the science of genetics. In that time, there have been some subjects that haveRead MoreEvolution And Development Within Our Society1256 Words   |  6 PagesDesigned Humanity You cannot tell which one is which, as they all look to be average. But then you see the identical ones, the ones with technology infused artificial joints, or the ones whom poses a slight fluorescent skin. And by the time you notice it, they are everywhere and you are the only true â€Å"human† left. As time reaches further, we find ourselves living in the new age of technology, political rivalries, and weapons of mass destruction that are no longer radical cartoonists ideas from theRead MoreCrusp Case Study1432 Words   |  6 Pagescorrelate them with the genomes of certain bacteriophage. Following a more thorough investigation, he was able to confirm his hypothesis, and determine that the system was a function of the bacterial immune response. An unusual protein was located in the CRISPR locus by Alexander Bolotin in 2005, this protein was suspected to take part in nuclease activity. Following this new lead, scientists decided to focus their investigation on integrating th e CRISPR system into human genome editing. Following CRISPR’sRead MoreGenetic Testing And The Human Genome Project1357 Words   |  6 Pages The Human Genome Project introduces a significant scientific finding to the world, but raises a lot of controversies. Many controversies related to the Human Genome Project are issues concerning the application of this new scientific finding and its ethicality. Genetic information from a project that once has an aim to map the human genome in hope for curing diseases are now being used in businesses. It shouldn’t be permissible for employers to require that all employees, as well as potential employees

Cold War in Guatemala Free Essays

Guatemala is known for being one of the most dangerous countries in Central America; nevertheless, it is not its fault that it is the way it is. During the Cold War there were many factors involved and many events that led to the Guatemala of today. It all began with the election of Colonel Arbenz during the â€Å"Ten Years of Springtime† which ended because President Eisenhower was influenced by his connections to Guatemala?s â€Å"state within a state,† (TWT) the United Fruit Company. We will write a custom essay sample on Cold War in Guatemala or any similar topic only for you Order Now His decision disrupted a prosperous time for the country and created a dictatorship that gave birth to an army that caused a civil war which lasted over thirty years. Followed by a genocide that has the worst human rights record; it marked the beginning of a totally different Central American country that is now scarred and has not yet fully recovered from this disastrous event. Sometimes actions are committed for the right reasons but in a wrong way; the United States did exactly that. They changed an entire nation for their own interest by having most of the country under the control of an American-owned business, and ended up destroying it slowly and painfully with the result of a genocide and a thirty-year civil war. On the other hand, the Soviet Union only stood aside and let the country’s communism be taken over. From 1945 to late 1954 there was a time of prosperity in Guatemala known as the â€Å"Ten Years of Springtime. † Juan Jose Arevalo, who was the president at this time, began the period of enlightenment by establishing the nation?s security system and health system. He also created a government bureau â€Å"to look at Mayan concerns† (TWT). He was followed by Colonel Jacobo Arbenz Guzman who won the elections of 1951. During this time, most of the land in Guatemala was controlled by the United Fruit Company which was an American-owned company that directed the other two big enterprises in the country, the International Railway of Central America and Empress Electrica. Statistically speaking, seventy percent of the farm laborers and arable land were run by two percent of the landowners. One hundred sixty thousand acres of this territory were uncultivated so Arbenz came up with a land reform to redistribute these pieces of land to peasants, letting them have individually owned small farms. The company was compensated but it still disagreed with the reform even though they did not lose much money. The United Fruit Company not only owned land though, it also owned the telegraph and telephone system of the country and most of the railroad track; therefore, it was labeled the â€Å"state within a state† (TWT). Connections between this huge enterprise and the United States’ government were really close, especially since so many members of both organizations had personal relationships with one another (TWT). This was the initial push towards American involvement in Guatemala. What actually convinced President Eisenhower to step in, was when â€Å"Nicaragua’s president, Anastasio Somoza, solicited U. S. assistance to overthrow Arbenz† (Cold War Museum). The country was labeled â€Å"communist† and under this excuse, the containment policy was put to action. Aid was sent to the Guatemalan Army, including CIA planes and a CIA army. Jacobo Arbenz Guzman was overthrown and fled to Cuba (TWT). After the intervention, Colonel Castillo Armas became the new president after being chosen by the United States, â€Å"ensuring the promotion of American interests in Guatemala† (Cold War Museum). The â€Å"Springtime† was over. After Armas, a succession of military dictatorships followed but, the economy of the country began to drop and the gap between rich and poor just got wider; guerrilla groups were beginning to appear. Since the 1960s, the CIA created links with the Guatemalan Army unit, also called the G-2, which killed thousands of Guatemalan civilians by having their own â€Å"torture centers and body dumps throughout Guatemala† (TWT). Public reports revealed that this army was the most repressive and in 1977, United States president Jimmy Carter cut off military aid (TWT). Argentina, Chile, and Israel continued to play a major role by supplying weapons, building munitions, and training the Guatemalan soldiers. A genocide, according to Merriam-Webster Dictionary, is â€Å"the deliberate and systematic destruction of a racial, political, or cultural group. † This event marked the 1980s for Guatemala. Violence was inevitable for the country, especially with an unstable government, a strong army, and a guerrilla group ready for a rebellion. The soldiers of the Guatemalan army called themselves a â€Å"killing machine† and they began a â€Å"systematic campaign of repression and suppression† (PPU) against the Mayan Indians, a guerrilla group that was part of the resistance. For two years, they were hunted down and murdered while the army’s perception of the Mayan communities only grew worse with time. Six hundred twenty-six villages were destroyed, or â€Å"disappeared†; children were beat against the walls and thrown down pits, men were tortured until death, and women were sexually abused and tortured at the same time. This became known as the â€Å"Silent Holocaust† (PPU). As a result, around 70,000 people died during this event and in the following years, from 1966 to 1990, an estimate of 200,000 murders occurred. There was almost a complete extermination of the Mayan communities (PPU). In 1986, â€Å"civilian rule and a new constitution were set up because, but the army held on its power because half a million Guatemalans were/are members of the army† (PPU). It took the Guatemalan leaders from both sides, the government and the resistance, five years to sign a peace agreement created by the United Nations to stop the thirty-year Civil War. In 1994, the United Nations set up a human rights monitor in Guatemala called MINUGUA (TWT). MINUGUA highlighted many cases of torture and murder and came to the conclusion that human rights are violated on a daily basis. Guatemala today is still standing on the hope of a peace agreement that is still in progress. This peace agreement would also represent â€Å"democratic leadership, rights for indigenous people and displaced communities, demilitarization, constitutional reforms, an end to impunity, a Truth Commission, political participation, and attention to socio- economic issues such as land reform† (TWT). The United States can help Guatemala by stopping the aid they continue giving to the army (TWT), by supporting political and economic reform, and ending the war they have against the Guatemalan people. Today, there are still investigators looking for those who survived the genocide or were a part of it to continue to bring justice to the Guatemalan people for their incredible loss of lives many years ago. For example, just recently, General Efrain Rios Montt, who ruled Guatemala from 1982 to 1983, was just convicted to eighty years of prison for the genocide of his people (CNN). This is the first step the country of Guatemala has taken to move on from its horrible past. As is obvious, the Guatemalan country suffered greatly with the Cold War because of all the problems it created. The United States aided this country because of the containment policy at first but ended up supporting the army that caused the genocide, and eventually creating a civil war that lasted thirty years. Guatemala is doing much better in modern days, but it still has not fully recovered from such events that occurred in the past, a huge scar was left behind. How to cite Cold War in Guatemala, Essays Cold War in Guatemala Free Essays Guatemala is known for being one of the most dangerous countries in Central America; nevertheless, it is not its fault that it is the way it is. During the Cold War there were many factors involved and many events that led to the Guatemala of today. It all began with the election of Colonel Arbenz during the â€Å"Ten Years of Springtime† which ended because President Eisenhower was influenced by his connections to Guatemala ´s â€Å"state within a state,† (TWT) the United Fruit Company. We will write a custom essay sample on Cold War in Guatemala or any similar topic only for you Order Now His decision disrupted a prosperous time for the country and created a dictatorship that gave birth to an army that caused a civil war which lasted over thirty years. Followed by a genocide that has the worst human rights record; it marked the beginning of a totally different Central American country that is now scarred and has not yet fully recovered from this disastrous event. Sometimes actions are committed for the right reasons but in a wrong way; the United States did exactly that. They changed an entire nation for their own interest by having most of the country under the control of an American-owned business, and ended up destroying it slowly and painfully with the result of a genocide and a thirty-year civil war. On the other hand, the Soviet Union only stood aside and let the country’s communism be taken over. From 1945 to late 1954 there was a time of prosperity in Guatemala known as the â€Å"Ten Years of Springtime. † Juan Josà © Arà ©valo, who was the president at this time, began the period of enlightenment by establishing the nation ´s security system and health system. He also created a government bureau â€Å"to look at Mayan concerns† (TWT). He was followed by Colonel Jacobo Arbenz Guzman who won the elections of 1951. During this time, most of the land in Guatemala was controlled by the United Fruit Company which was an American-owned company that directed the other two big enterprises in the country, the International Railway of Central America and Empress Electrica. Statistically speaking, seventy percent of the farm laborers and arable land were run by two percent of the landowners. One hundred sixty thousand acres of this territory were uncultivated so Arbenz came up with a land reform to redistribute these pieces of land to peasants, letting them have individually owned small farms. The company was compensated but it still disagreed with the reform even though they did not lose much money. The United Fruit Company not only owned land though, it also owned the telegraph and telephone system of the country and most of the railroad track; therefore, it was labeled the â€Å"state within a state† (TWT). Connections between this huge enterprise and the United States’ government were really close, especially since so many members of both organizations had personal relationships with one another (TWT). This was the initial push towards American involvement in Guatemala. What actually convinced President Eisenhower to step in, was when â€Å"Nicaragua’s president, Anastasio Somoza, solicited U. S. assistance to overthrow Arbenz† (Cold War Museum). The country was labeled â€Å"communist† and under this excuse, the containment policy was put to action. Aid was sent to the Guatemalan Army, including CIA planes and a CIA army. Jacobo Arbenz Guzman was overthrown and fled to Cuba (TWT). After the intervention, Colonel Castillo Armas became the new president after being chosen by the United States, â€Å"ensuring the promotion of American interests in Guatemala† (Cold War Museum). The â€Å"Springtime† was over. After Armas, a succession of military dictatorships followed but, the economy of the country began to drop and the gap between rich and poor just got wider; guerrilla groups were beginning to appear. Since the 1960s, the CIA created links with the Guatemalan Army unit, also called the G-2, which killed thousands of Guatemalan civilians by having their own â€Å"torture centers and body dumps throughout Guatemala† (TWT). Public reports revealed that this army was the most repressive and in 1977, United States president Jimmy Carter cut off military aid (TWT). Argentina, Chile, and Israel continued to play a major role by supplying weapons, building munitions, and training the Guatemalan soldiers. A genocide, according to Merriam-Webster Dictionary, is â€Å"the deliberate and systematic destruction of a racial, political, or cultural group. † This event marked the 1980s for Guatemala. Violence was inevitable for the country, especially with an unstable government, a strong army, and a guerrilla group ready for a rebellion. The soldiers of the Guatemalan army called themselves a â€Å"killing machine† and they began a â€Å"systematic campaign of repression and suppression† (PPU) against the Mayan Indians, a guerrilla group that was part of the resistance. For two years, they were hunted down and murdered while the army’s perception of the Mayan communities only grew worse with time. Six hundred twenty-six villages were destroyed, or â€Å"disappeared†; children were beat against the walls and thrown down pits, men were tortured until death, and women were sexually abused and tortured at the same time. This became known as the â€Å"Silent Holocaust† (PPU). As a result, around 70,000 people died during this event and in the following years, from 1966 to 1990, an estimate of 200,000 murders occurred. There was almost a complete extermination of the Mayan communities (PPU). In 1986, â€Å"civilian rule and a new constitution were set up because, but the army held on its power because half a million Guatemalans were/are members of the army† (PPU). It took the Guatemalan leaders from both sides, the government and the resistance, five years to sign a peace agreement created by the United Nations to stop the thirty-year Civil War. In 1994, the United Nations set up a human rights monitor in Guatemala called MINUGUA (TWT). MINUGUA highlighted many cases of torture and murder and came to the conclusion that human rights are violated on a daily basis. Guatemala today is still standing on the hope of a peace agreement that is still in progress. This peace agreement would also represent â€Å"democratic leadership, rights for indigenous people and displaced communities, demilitarization, constitutional reforms, an end to impunity, a Truth Commission, political participation, and attention to socio- economic issues such as land reform† (TWT). The United States can help Guatemala by stopping the aid they continue giving to the army (TWT), by supporting political and economic reform, and ending the war they have against the Guatemalan people. Today, there are still investigators looking for those who survived the genocide or were a part of it to continue to bring justice to the Guatemalan people for their incredible loss of lives many years ago. For example, just recently, General Efrain Rios Montt, who ruled Guatemala from 1982 to 1983, was just convicted to eighty years of prison for the genocide of his people (CNN). This is the first step the country of Guatemala has taken to move on from its horrible past. As is obvious, the Guatemalan country suffered greatly with the Cold War because of all the problems it created. The United States aided this country because of the containment policy at first but ended up supporting the army that caused the genocide, and eventually creating a civil war that lasted thirty years. Guatemala is doing much better in modern days, but it still has not fully recovered from such events that occurred in the past, a huge scar was left behind. How to cite Cold War in Guatemala, Essays

Reflection On The Group Collaborative Research Project- Samples

Question: Discuss about the Reflection On The Group Collaborative Research Project. Answer: The following write up is a reflection on a collaborative research project. The research project involved analyzing different tourism promotion ventures that one can invest in Australia. The project involved making final decision on which two ventures to invest in and the target group of tourism. This write up will contain a reflection on group formation, conflict resolution, time allocation, and the insight I gained in the process of researching the project in the group. The group formation involved four of my colleagues coming together to form the group. We assumed that we are investors who were researching on which ventures to start and take advantage of the booming Australian tourism sector. In our first meeting we took different roles in group to enhance the performance of the group. I took the role of the group leader and I was involved in coordinating group discussion. One of the members took the role of recorder and other the role of a thinker (Sandberg, Pareto, Arts 2011). The group used a Gantt chart to plan and allocate time to all events in the research project. The Gantt chart enabled the group to work and completed assigned areas to analyze on time. Group conflicts in the team were experienced in several occasions. The group focused on respecting individual options, allowing questions, politely inquiring and solving problems as soon as they arise (Barbolla, Corredera, 2009). From the collaborative research project process, I was able to gain and improve by interpersonal and communication skills. I was also able to analyze data and present logical arguments that contributed to the group completing the project within the allocated time. Therefore, I can conclude that the collaborative research project improved by ability to work in a team to analyze data and make informed decisions. References Barbolla, A. M. B., Corredera, J. R. C. (2009). Critical factors for success in universityindustry research projects. Technology Analysis Strategic Management, 21(5), 599-616. Sandberg, A., Pareto, L., Arts, T. (2011). Agile collaborative research: Action principles for industry-academia collaboration. IEEE software, 28(4), 74-83.